Wednesday, September 17, 2008

The Greatest Risk is Not Taking One - AIG Commercial

Ever since the AIG bailout, I've been looking for one of the 'The Greatest Risk is Not Taking One' series of commercials AIG ran in early 2000/2001 by Ogilvy and Mather.

Without any further delay, I present for your viewing pleasure:

Apparently, the greatest risk wasn't not taking one but rather taking lots of little risks with leverage.  We should have known better; it can't be good news when an insurance company flaunts its risk taking.

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